
Warnings arise that expectations may have reached unattainable levels.
Apple is at a significant risk of falling short of achieving its ambitions with the iPhone analysts have warned just days before it is due to go on sale in the US. The most optimistic predictions are that it will sell 200,000 of the devices in its first two days on sale, with a further three million sold before the end of the year.
However, Apple has stated itself that it predicts ten million iPhones to have sold before the end of 2008 – a rate that would put it ahead of the organisation’s hugely successful iPod at a similar point.
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