Off-Portal and D2C - what came of the Crazy Frog?

The D2C rollercoaster came off its tracks somewhat after it sped through 2005. Misselling of subscription services led to Jamba being bought out by News Corp, which seems to have saved us from another seasonal bought of Frog Flu. Generally speaking however the off-portal market has become much stronger in 2006. We've seen more search boxes opening up content both on and off portal.