iphone

Apple's iPhone has generated a lot of excitement over the last few months and the device hasn't even been released yet. However, a recent survey conducted by market research firms IDC and Market Insight show that the iPhone's success is not a sure thing.
Among the reasons cited for the uncertainty of whether the iPhone will be a runaway success is the price for the service plan through AT&T. To date, Apple and AT&T have declined to provide details on the cost of the service plan for the iPhone. “Despite all the hype, there is little clarity on Apple's (and AT&T's) service plans for the device. This lack of clarity could adversely impact consumers' purchase decisions,” said Shiv K. Bakhshi, Ph.D., director of mobility research at IDC. According to the data collected by the research firms, only 10 per cent of respondents were interested in paying full price and signing a two-year contract with AT&T. Nearly 18 percent of the respondents indicated a willingness to buy the iPhone if it were priced under US$299 — the iPhone will retail for $499 and $599.

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