Motorola will position itself as the “movie phone” company following the launch of a film download store with Paramoumt.

It has created a video centre that lets users download full feature films direct to a PC and then sideload them to mobile. The UK website launches first, followed by Germany, Italy, Spain and France. Prices range from £5.99 to £8.99, with titles including “The Indian Job”, “Jackass” and the complete back catalogue of “Star Trek” films.

Saffron Digital will power the store. Its platform encodes and delivers the films to users in a format optimised for their device. The service was designed for the MOTO Z10, but other OMA DRM handsets will be compatible.

Saffron CEO Shashi Fernando said:”This is a breakthrough service that provides a superior viewing experience for users , while providing peace of mind to contents owners around the protection of their IP rights”.

Motorola has launched its ROKR E8 music phone in the UK. The handset comes with a 2-megapixel camera, 2GB of internal storage and a crescent-shaped scroll bar for music navigation. Moto will promote the device with a “music you” campaign.