Forthcoming events

The new f-series of Sony Ericsson

SONY Ericsson has created a new family of devices built around mobile entertainment, the F series.

The first device to launch will be the F305, which comprises gaming controls and features a built-in accelerometer that lets users control games with the flick of a wrist. It offers three preloaded motion games: Bowling, Bass Fishing and Jockey from Gameloft and links to 50 more 2D and 3D games available at SE’s Play Now download service.

David Hilton, head of marketing at Sony Ericsson UK, told ME: “We wanted to introduce a new entry-level range for consumers who want fun, whether that’s gaming or music or Bluetooth sharing or something else. We are already working on more F series handsets”.

The “F” stands for fun, and this reflects a further streamlining of Sony Ericsson’s device naming strategy.

It used to be confusing, but now it is much more clear the W range for Walkman device, C for Cyber-shot and K for lower-range “Kamera” phones.

Sony Ericsson also unveiled its most advanced camera phone yet, the C905 8.1 megapixel Cyber-shot. The first Cyber-shot slider comes with face detection auto-focus, smart contrast, image stabiliser, a 2GB Memory Stick Micro and the option to send photos wirelessly to a TV via Wi-Fi or using the TV-Out cable.